Branding & Licensing - How to Get it Right

Introduction

Building a brand is vital for most businesses.

After all, it is brands which typically drive business and custom so getting it right is key.

In addition, when dealing with brand licensing, whether it be third parties using your brand, or you using the brand of a third party, it is also very important to get this right.

This virtual classroom session will explore the key issues you need to know.

What You Will Learn

This live and interactive session will cover the following:

• Branding, what is the trade mark strategy?
• Territories and key considerations
• Branding licensing
• Using third party brands
• Co-branding
• Practical examples and draft clauses

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.