Branding & Reputation Management - A Guide to Success through Storytelling
| Type | Speaker | CPD Hours | Level |
|---|---|---|---|
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Webinar
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1.25 |
Introduction
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Course Outline
Introduction
This webinar will explore how to apply storytelling, develop key messages, and use strategic narrative techniques when dealing with branding and applying thought leadership.
What You Will Learn
This webinar will cover the following:
- About storytelling - current approaches to storytelling
- Storytelling mediums
- Storytelling archetypes and approaches
- Applying storytelling to develop key messages
- Understand ways to structure your story
- Understand the classic storytelling methods
- Strategic narrative techniques - developing your narrative
- Learn how to craft compelling narratives
- Determine your narrative perspective
This webinar was recorded on 23rd October 2024
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Branding & Reputation Management - A Guide to Success through Storytelling
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