Clarifying Soft Opt-in under PECR

Introduction

This webinar will cover the key requirements for sending marketing emails or texts in compliance with the ICO guidelines under the Privacy & Electronic Communication Regulations (‘PECR’).

According to the ICO, businesses must either obtain explicit consent from recipients or meet all the conditions of the ‘Soft Opt-in’. Failure to comply with these rules has led to investigations and fines for numerous businesses and charities in recent years.

During this webinar, Robert Bond, an industry Commissioner at the Data & Marketing Commission, will provide a detailed explanation of the Soft Opt-in Rules under the Privacy and Electronic Communications Regulations (PECR).

What You Will Learn

This webinar will cover the following:

• How does PECR apply to electronic marketing?
• What are the rules for marketing to businesses?
• What are the rules for marketing to consumers?
• How to use the soft opt-in
• Will the Data (Use and Access) Bill change the rules?

This webinar was recorded on 12th February 2025

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