Consumer Protection, Pricing & Promotions - Are You Ready for the DMCC Act?

Introduction

Pricing transparency is increasingly a high priority for the Competition and Markets Authority (‘CMA’), with further enforcement set to continue in 2024/2025.

The risks in this area will only increase now that the CMA has been granted new powers to impose penalties of up to 10% of global turnover under the Digital Markets, Competition and Consumers (‘DMCC’) Act.

Consumer law is having to evolve quickly to respond to emerging issues such as dynamic and personalised pricing (including via the integration of AI) - while tackling misleading price promotions and bogus discounts remain high on the CMA’s agenda.

What You Will Learn

This webinar will cover the following:

• An overview of the legal framework governing misleading pricing and promotions, including changes introduced by the DMCC Act
• An update on the CMA’s enforcement action in relation to Wowcher and Emma Sleep, and its 2023 guidance on price promotions - including misleading ‘urgency’ claims and countdown clocks
• CTSI guidance for traders on pricing practices and overview of relevant Trading Standards prosecutions, including the H Samuel and Tesco cases
• An update on the rules in relation to drip pricing under the DMCC Act and previous CMA enforcement, including the online car intermediaries case
• Guidance on personalised and dynamic pricing, including the EU rules on personalised pricing and Wish.com enforcement

This webinar was recorded on 7th May 2024

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