Getting More from Your Existing Client Base - Strategic Marketing for Law Firms

Introduction

Do you treat your clients as past transactions that linger on your client management system for compliance purposes? Or are they warm opportunities, being consistently re-marketed to and nurtured into your future brand ambassadors?

If your law firm sits closer to the first question, then this virtual classroom seminar will help you to unlock some practical ways to generate more from your existing client base. By implementing some of the tactics taught in this live session you will be able to squeeze more income from your existing clients improve cross referrals between different legal departments, increase the levels of returning clients and build up an army of past clients that actively refer and recommend more business in your direction.

Generating new work from cold prospects can be expensive and it is difficult to measure your ROI on many marketing activities. Re-marketing and managing your existing clients is free, or relatively low cost, with a positive and measurable ROI. Your existing clients have already been through the know-like-trust journey that is crucial to winning new instructions. The hard work is already done and there is no hard sale, just good client service.

This live session is useful for law firm marketing teams, managing partners, practice managers or anyone responsible for marketing at your law firm.

What You Will Learn

This live and interactive course will cover the following:

• How to harvest the low hanging fruit
• How to put a Key Account Management program in place at your firm
• Discover what social selling is and how you can benefit
• How to improve your enquiry handling and follow up processes
• How to build in more touch points with your clients
• How to generate more cross selling between your departments
• How else you can generate money for your law firm

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.