Levelling Up Intellectual Property - How Gaming Pushes Boundaries

Introduction

The gaming sector provides unique opportunities and challenges for IP practitioners.

The pace of technological change means that the gaming sector is constantly pushing boundaries and often breaking new ground, which ultimately impacts other sectors.

An understanding of this sector can help practitioners anticipate upcoming issues in other sectors.

The gaming community increasingly expects to be able to interact with gaming content in ways that challenge traditional IP strategies.

The gaming sector's appetite to embrace new technology means that lawyers advising in the sector need to understand not just IP but emerging technologies and related regulation, including data protection and AI.

All of this needs to be balanced with ethical issues, for example the use of AI, which may make games more compelling and increase play-time.

This new virtual classroom seminar will explore current trends in the industry, offering practical tips on how practitioners can deal with difficult issues, balancing IP, commercial and regulatory issues.

It is suitable for fee earners who advise on the protection and commercialisation of IP in gaming.

What You Will Learn

This live and interactive course will cover the following:

• Challenges on the use of AI (e.g. adaptive difficulty)
• Strategies to deal with the changing face of brand in digital environments
• The impact of open-source code on IP and data protection compliance
• How to navigate issues around the sale of virtual goods
• Issues in sync and other content licences
• Emerging issues in e-sports

Recording of live sessions: Soon after the Learn Live session has taken place you will be able to go back and access the recording - should you wish to revisit the material discussed.