Planning a Creative Brief - A ‘How To’ Guide for Marketers
Type | Speaker | CPD Hours | Level |
---|---|---|---|
Webinar
|
1 | Introduction |
Course Outline
Introduction
When you need a new advertisement, sales letter, brochure or website, a creative brief should always be your start point.
Planning the creative work saves time, cuts costs and increases the chances of getting higher quality results.
The creative brief is a tool to make the planning as effective as possible and provide an objective method to judge the creative work delivered.
What You Will Learn
This webinar will cover the following:
- The headings of an effective creative brief
- What to write in each section
- What to leave out
- How to tailor the template for different types of creative work
- How to check that the brief is sound
This webinar was recorded on 15th May 2018
You can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.
New: Enjoy unlimited 24/7 access to over 1786 webinars with an MBL Annual Webinar Subscription. Email webinarsubscription@mblseminars.com for details..
Book now
Added to basket
Webinar | On Demand
Unlimited Viewers | 45mins
Planning a Creative Brief - A ‘How To’ Guide for Marketers
CheckoutContinue Shopping
ON DEMAND | 45mins | Unlimited viewers at your organisation |