Understanding Ambassador & Influencer Agreements in Sports & Media Law

Introduction

In today's rapidly evolving sports and media landscape, companies are shifting their focus from traditional physical events to dynamic online activations, leveraging the power of celebrities, sports stars, and social media influencers.

As this shift takes place, there’s an increasing demand for expertly drafted ‘ambassador agreements’. Brands are bundling social media content and monetising it through emerging media markets, while also creating paid content on traditional social media channels.

This webinar will walk you through the essential commercial agreements that brands need to secure when engaging an ambassador, highlighting the key clauses that protect the rights and interests of the Company, as well as flagging the important points to watch out for from the ambassador's perspective.

The webinar will provide a breakdown of an agreement for commercialising and granting rights in online content, identifying key areas to be aware of.

What You Will Learn

This short webinar will cover the following:

• The relevant key clauses to be included in an ambassador agreement and media content distribution agreement
• The pitfalls of social media content and how to cover them
• The rights and how to protect them
• How to structure where the ambassador has an image rights company
• Dealing with intellectual property and third-party rights
• Leveraging revenue, including equity stakes, in return for promoting brands
• Addressing jurisdiction and cross border issues
• Broadcast rights and new technology provisions as well as revenue models
• Talent contribution agreements

This webinar was recorded on 14th January 2025

You can gain access to this webinar and 1,700+ others via the MBL Webinar Subscription. Please email webinarsubscription@mblseminars.com for more details.